Responsibilities

Set and apply digital marketing strategies and budget allocation for Egypt, KSA, and Gulf markets
Planning digital marketing campaigns on Google Ads
Develop optimization strategies that increase the company’s search engine results rankings
Research SEO keywords to use throughout the company’s website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings
Analyzing keywords and SEO techniques used by competitors.
Develop link-building strategies.
Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines, Compiling and presenting SEO guidelines
Providing Search Engine Marketing (SEM) services to ensure that our keywords rank high in search results.
Collect and analyze and prioritize market needs, industry trends, and customer requests.

Requirements

3-5 years’ experience in Digital Marketing
Previous proven experience in using Google Ad-words, Search console, analytics, and SEM associated tools.
Understanding of search engine algorithms and ranking methods
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written communication skills.
Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook)
Ability to multitask.
Ability to independently compose correspondence, memos, and presentations.
Previous experience in the information technology field is a plus
Experience with other aspects of marketing, such as customer growth and promotion, is a plus

SEO