Posted 1 month ago
Responsibilities
- Set and apply digital marketing strategies and budget allocation for Egypt, KSA, and Gulf markets
- Planning digital marketing campaigns on Google Ads
- Develop optimization strategies that increase the company’s search engine results rankings
- Research SEO keywords to use throughout the company’s website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Analyzing keywords and SEO techniques used by competitors.
- Develop link-building strategies.
- Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines, Compiling and presenting SEO guidelines
- Providing Search Engine Marketing (SEM) services to ensure that our keywords rank high in search results.
- Collect and analyze and prioritize market needs, industry trends, and customer requests.
Requirements
- 3-5 years’ experience in Digital Marketing
- Previous proven experience in using Google Ad-words, Search console, analytics, and SEM associated tools.
- Understanding of search engine algorithms and ranking methods
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written communication skills.
- Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook)
- Ability to multitask.
- Ability to independently compose correspondence, memos, and presentations.
- Previous experience in the information technology field is a plus
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus